coffee company
How does an established coffee franchise stand out amongst trendy independents?
We positioned the Dutch brand, Coffee Company, as the experts in coffee by creating a Research + Development initiative housed at their new concept store in East Amsterdam. With a focus on the Aeropress Filter, the store contains Coffee Company's first on-site roastery and tasting room, where customers can learn about the coffee they drink.
To relaunch the brand, I penned a new manifesto and developed the tone of voice for the platform.
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Rebranding
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Brand Strategy
Verbal Identity
Visual Identity -
Freelance
