Chime for change, founded by gucci

Chime for Change is a global campaign to raise funds and awareness for girls and women around the world.

The campaign's two pronged approach - using celebrities to drive awareness and a digital platform to connect donors with specific projects - created a highly visible, yet financially transparent movement that has gathered over 1 billion media impressions to date.

By choosing an issue they feel strongly about, Gucci customers could channel their donation to a specific project, enabling it to go live if funded all the way.