understanding people is A strategy
Culture, research & insight – for innovation labs, ecosystems and human-centred organisations.
brands i’ve worked with
Research & Insight
Deep qualitative research, ethnographic inquiry and cultural analysis – finding what’s really there.
Culture & Partnerships
Organisational culture consulting, policy development and ecosystem partnerships – building from the inside out.
Strategy & Facilitation
Brand strategy, workshop design and organisational narrative – turning insight into direction.
I’m Alicia.
I work at the intersection of culture, research and strategy – helping organisations understand the humans inside and around them, and then turning that understanding into strategy, partnerships and change.
what people say
-
![]()
"Alicia helped us clarify our identity and brand by developing and running a workshop that enabled the team to question our organisation's narrative. Alicia advised us on our blindspots, as well as opportunities to meaningfully connect with our audience. Alicia is highly professional and considerate, an absolute pleasure to work with. We couldn't recommend her highly enough".
-Philipp Grunewald
Communications & Engagement Circle Lead Link, Transition Network
-
![]()
“Alicia was tasked with writing a set of human-centred internal policies for our organisation. She approached the work with curiosity, proactivity, and careful listening, and demonstrated a true desire to understand our context. Alicia paid great, strategic attention to choices in design, language and terms that are representative of our organisational identity. Besides providing high quality outcomes, Alicia was an exceptionally warm person to work with."
-Pauliina Helle
Co-Director, ECOLISE
-
![]()
“If you want the text you write in English to be a beautiful reading experience, it's time to get to know Alicia. Alicia's bright personality, professionalism and experience in the field really made an impression on me. I was free to choose any number of consultants and I’m so happy I chose Alicia!”
- Päivi Johansson
Owner, Health Happens
