welcome to

halcyon creative

A boutique brand development studio dedicated to work that does good in the world.

On a mission to cut through the noise, win your audience over, and make the impossible possible.

explore

MY core values

what to expect when working with me

value one

Curiosity: intrigue is my middle name! Actually it’s not - but it should be. You see, I love to get to know people, places and things. Ideas, cultures, histories and mysteries. A particularly useful trait to have when trying to understand who your brand is and why it should matter.

value two

Creativity and rigor. I approach problems with a fresh energy and a desire to understand diverse challenges - and I love to solve them!

value three

Empathic, non-violent communication. How we talk to each other guides how we create and explore together. When we feel safe, we can perform at our highest, most authentic level.

i’m all about …

creating clarity

What are you offering? Who are you offering it to? Why do they need it? Have you thought about how to build a brand strategy framework for success? Your verbal and visual identity? I live for those questions, and it’s my job to distill the answers down to the essential oil of your brand, allowing us to move forward with a clear and compelling message.

the story behind the studio…

bringing the best of two worlds together

I’ve been lucky enough to work in two, very different sectors in my 15+ years as a brand storyteller: commercial advertising and the not-for-profit sector.

In advertising, I honed my craft as a copywriter to change behaviour in seconds with one, powerful tagline. As a communications expert in the charity space, I drove the emotional core of campaigns, mobilizing audiences to donate to a global cause.

What I’d come to realise more and more, working in those two contrasting spaces, was that advertising was in desperate need of the compassion and empathy I saw so often in the not-for-profit and charity sector. Yet, not-for-profits could use so much of the creative rigor and bold risk-taking I’d learned in advertising. Because empathy, compassion, and ethics, as well as disruption, boldness, and innovation work so beautifully together - and that’s where I come in!

i work with

small & large businesses, organic & ethical brands, entrepreneurs, solopreneurs, not-for-profits, charities, grassroots and art organisations 

hey, i’m Alicia

your brand strategist, storyteller, content designer and editor

I’m what you get when you cross the dynamic and exciting world of the creative industries with the empathic and caring nature of the not-for-profit sector.

A bit more about me

  • Fact 01

    I’m a certified Permaculture Designer. Permaculture is a design process that mimics natural ecosystems, and can be applied to food growing, building and even people!

  • Fact 02

    I received funding to attend a writers’ residency in 2019. Led by the published authors Cynan Jones and Vanessa Gebbie, the residency was held at the house of the late renowned author and poet, Sylvia Plath.

  • Fact 03

    I love holistic therapies. I hold two certifications in Hawaiian Lomi Lomi Nui massage, and I’ve also studied herbal medicine and aromatherapy.

  • Fact 04

    On my first solo overseas trip at 19, I traveled to Sri Lanka to volunteer in the Boxing Day Tsunami relief effort, 2004.

let’s make the impossible possible

Whether it’s shaping a brand narrative to authentically connect you to your customers or growing your readership with flawless English. Or maybe you want your website to guide users on a seamless online journey that informs as well as delights? Perhaps it's time for your organisation to radically re-write the story of its culture. Whatever it is, I’ve got your back!